Finca Moctezuma, located in Crucero de Zapata, is a prestigious coffee estate managed by Rosa Elisa Morales Sampieri. The finca has been dedicated to coffee cultivation for around 60 years, maintained by a family deeply rooted in agricultural traditions. Today, Finca Moctezuma is recognised for its commitment to sustainable practices and the production of high-quality coffee.

Located at an altitude of 1,230 metres above sea level, the estate grows Bourbon, Colombia and Geisha varieties. This specific lot, called Rosa Elisa, consists of three bags of green coffee, each weighing 69 kg. The finca employs around 20 workers throughout the year and covers an average area of nine hectares.

Finca Moctezuma uses various shade cultivation techniques and follows organic farming practices. The coffee is grown using artisanal and natural methods, with selective harvesting and periodic renewal of the plots. After selective harvesting, the cherries are left to rest for 48 hours before being pulped and fermented for 24 hours. The coffee is then washed and sun-dried on mats before being stored.

Once processed, the coffee is stored on pallets in a specialised warehouse for about three months before export. This careful storage phase ensures that the coffee retains its superior quality and freshness.